Home > Bath Christmas Market Website is re-launched

Bath Christmas Market Website is re-launched

Bath Tourism Plus, the Destination Marketing Organisation for Bath and the surrounding area, is pleased to announce the re-launch of the Bath Christmas Market website www.bathchristmasmarket.co.uk . Following a complete redesign, the website offers visitors more information than ever regarding the Market as well as help with planning a visit to the city.

The Bath Christmas Market has had its own dedicated website for 5 years which has increased in popularity and in 2007 received over 80,000 visits during November and December alone. According to Victoria Spriggs, Organiser of the event, "The previous website fell well behind the industry standard with regard to both look and feel and interactivity".

"The aim of the new site is to promote a quality, festive event and to publicise the Bath Christmas Market brand and the destination. With a complete redesign, improved branding and functionality including new features such as stallholder searches, event searches, a video, in depth visitor information and specialist group travel information, visitors are provided with a far more efficient and informative service".

The new website has been built by New Mind Internet Consultancy, a market leading technology supplier to tourism organisations in the UK. The website is powered by the New Mind enterprise content management system, allowing Bath Tourism Plus to quickly update information in-house.

Research has shown that a strong web presence is vital as 30% of visitors in 2006 first learned about the Bath Christmas Market on the internet. The new website is expected to increase visitor awareness further.

This year's Christmas Market will run from the 27th November to the 7th December and will be home to 123 traditional wooden chalets selling unique, handmade and unusual gifts, decorations and food items. Set in the beautiful area between the stunning Bath Abbey and the internationally renowned visitor attraction, the Roman Baths, the city will be transformed into a Christmas shopper's haven. For further information about this festive event and to view the new website please visit www.bathchristmasmarket.co.uk

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Notes to Editors:
For further information or images to illustrate this information, please contact Lucy Weaver at Bath Tourism Plus on 01225 477441 or email: lucy_weaver@bathtourism.co.uk.

Bath Christmas Market
This is an annual 11 day gift market which attracts over 200,000 visitors each year. Alongside the fantastic retail outlets are a range of festive places to eat and a full entertainment programme. Set in the heart of Bath city centre, the market is easy to reach and is now an integral part of a shopping trip to Bath. The event is marketed and operated by Bath Tourism Plus. For more information see: www.bathchristmasmarket.co.uk

Bath Tourism Plus
Working with the public and private sectors, Bath's destination marketing organisation, Bath Tourism Plus, takes full responsibility for co-ordinating the work of a busy tourist information centre, the marketing of Bath and the surrounding area to leisure and business travellers, PR activity to attract the nation's top travel writers, a conference office, and development of Bath's official destination website www.visitbath.co.uk. For more information about the services that Bath Tourism Plus offers to meetings, conference and incentive travel businesses, see www.bathconference.co.uk

Travel to Bath
Bath is easy to access from all over the UK and the world.

High speed, direct train services operated by First Great Western link Bath Spa train station to London and its major airports. Bath Spa train station is well situated, just 5 minutes level walk into the city centre's main shopping and tourist areas. See: www.firstgreatwestern.co.uk

Bristol International Airport is just 15 miles from Bath and operates direct flights from New York and Orlando in the USA, as well as most major European and UK airports. An express bus service to Bristol Temple Meads train station operates throughout the day, and Bath is just a 20 minute train journey from there. See: www.bristolairport.co.uk

Bath is also easy to access by car, from junction 18 of the M4 motorway which links Bath to Bristol, London and South Wales.

There are three Park & Ride services on the outskirts of the city which operate fast, frequent services into the city centre, offering a hassle free, cost effective way of reaching the city centre.